Saturday, September 28, 2013

Barilla Pasta and The Sheeple

Oh my the outrage.  The CEO of Barilla pasta said this:
"If (gay people) like our pasta and our communication, they can eat it. If they do not like it, if they do not like what we say, they can eat a different one."
Due to this people are calling for a world-wide boycott.  No where did this man say that gay people are bad.  He said that in their advertising they use traditional families.  Now I worked in the fundraising/marketing field for more than a decade.  While much of what I did was for politicians, the idea behind is pretty much the same.  You speak to your audience.  You speak to the people who are the most likely to buy your product.  Companies spend millions upon millions doing market research.  They know who their main customer base is.  If the majority of people they are selling to are soccer moms, that is who they are going to go after in the large sums of money they spend on advertising.  

I remember once looking over the marketing plan for Joan and David shoes.  See I have a real weakness for shoes and Joan and David are some of my favorites.  They aren't overly expensive yet they are good quality and have the style that I prefer.  The listing that they had as their main customer base fit me to a tee, right down to the Volvo.  Yes they knew the type of car many of their shoppers prefer.  

But no, this isn't good enough for the gay agenda activists.  This was a gotcha question, not unlike what was done to Chick-Fil-A.  Of course asking a Christian conservative about gay marriage was going to come out the way it did.  Christian conservatives don't believe in gay marriage.  That shouldn't be a surprise.  The real question is does Barilla discriminate in their hiring practices?  The answer is likely the same as it is at Chick-Fil-A, no.  

The idea of tolerance is supposed to mean that all accept others belief systems.  Of course that doesn't happen with the gay agenda.  You must agree or you are a bigot, a homophobe, a hater.  Not only do you have to agree, you have to advertise a certain way.  You must use gay couples in your tv and magazine advertising, or you are a hater that doesn't deserve to stay in business.  Lets see gay people make up less than 10% of society worldwide.  The vast majority of people around the world aren't gay.  Of course companies are going to go after the main customer base.  Their job is make a profit, not to handhold a small segment of society to prove how open-minded and tolerant they are.  

What I find so funny about all this is that all the people who are outraged, most of which are heterosexuals, never bother to look into why the question was asked?  Could it be to further an agenda?  No, that couldn't be it.  Stop being sheeple and following along simply because someone with one is asking you to.  How many of these people who are so outraged even realized until a few days ago that gay couples weren't being used in their commercials?  Did you even think about it?  Did you actually care?  Did you actually hear what the man said as opposed to the headlines?  

Barilla Pasta hates gays!!!  Barilla Pasta said they don't want gay people to eat their pasta!!!!!  

No such thing was said.  But for the sheeple that matters none.  Just follow along and close your eyes to the fact that you are being manipulated.  It is easy, as long as you don't use your brain and research for yourself.  

1 comment:

Anonymous said...

I'm not going to buy any more Barilla pasta and I don't believe that the owner is sorry. There's a parody of this whole thing at and I think the guy in that video is just as sincere as Guido with his apology! lol

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